Are your clients Milennials? If they’re not yet, they likely will be in the future and you don’t want to get left in the dust as the markets shift to include them as your primary client. They’re tech savvy, image/video driven, and can see through inauthentic branding.
Your brand is so much more than your business!
These days clients are not only booking based on product and pricing but also personality. If your business provides any type of service your potential clients are going to want to relate to you on a more personal level. That’s not to say you want to be an over-sharer on the internet - that’s what your personal facebook page is for. But you certainly want to share what makes you - you with your clients. When potential clients connect with you it can lead to higher sales and set you apart from your competitors.
For the image below we really worked with the company on who the person is who would use Whiskey Stones. With the images we decided how we wanted to reach those clients. What do they feel when they look at the image?
Your brand is a person
It sounds a bit silly right? But you really need to think of your brand as the main employee in your company. If your company was a person what would their life be like? How would the dress and speak? You want your company to look and feel like “you”. Depending on your business this can mean different things.
Who is your ideal client?
Now that you’ve thought of your brand as a person, you need to start thinking about your ideal client. What age are they? Married/Single/In a relationship? What’s their occupation? Where do they shop? What is the problem that you’re solving for them? How are they going to shop for that solution - the web, asking friends, printed advertisements - or any combination of those. All these questions can help you identify your ideal client.
Don’t sound like a broken record
Milennials are really good at spotting when a company isn’t authentic. So posting the same things on your website, instagram, facebook, twitter, etc can actually cause harm to your brand. As wedding photographers we are guilty of this! There’s so much work that goes into social media these days there’s hardly time to actually BE social! We get that. The best thing is to pick the platforms that really connect with your clients and focus on those. For us that’s instagram for daily photos, facebook for sharing our blog posts, and our website for showing the best of the best images. Oh we also keep up up a YouTube channel with our wedding videos. While your content need to be different on each platform you also need to be consistent in your look and overall message.
TAS Media is the Marketing and Branding division of Two Adventurous Souls. Based in Maine but available internationally, we cover everything from headshots, business portraits to marketing videos. Contact us here to book a consultation: TAS Media