**There’s a discount code for 1 free month at Tailwind at the bottom of this blog!
While we handle all the imagery, both stills and video, for your website, branding and social media, the one thing we don’t do is Social Media Management. We are really good at visuals, not so much with the words and scheduling.
We’ve found the perfect tool for scheduling all your social media on instagram and pinterest! Did you know that there are 250 million users a month on Pinterest and 1 billion on Instagram. That’s a LOT of potential customers out there to get your images and message in front of!
Let me tell you a bit about Tailwind - it’s an all in one platform from your desktop to schedule all your pins (you should be pinning 10-12 pins a day!) and all your instagram images (the most successful pinners do up to 3 pins a day). That’s a lot to do on your own - that’s where Tailwind comes into play!
With Tailwind I manage all my accounts and spend one morning a week scheduling all my social media materials for the next week - I’m sure if I had more time, I could do a full month in advance! In fact, the images from this blog post have been fed to instagram and pinterest via Tailwind - so simple!
How do I use Tailwind for Pinterest
I’ll start by walking you through what I do! Every Friday morning is my “Tailwind Day”.
Step 1) Get some coffee!
Step 2) Open up a tab in my browser for Tailwind, my blog page, and my instagram account (just in case I need to look up or copy and paste some vendor tags)
Step 3) Assuming you already have the Tailwind extension installed on your browser (if you don’t do that now! it makes the easy job of entering info, even easier!) Now, on my blog site, I click and open each blog, wait until it’s fully loaded, then click the Tailwind extension button and it will pull up a window with all the images in my blog post. From there I can click which ones I want to Pin (or instagram, but I instagram a different way I’ll put below!) Once I’ve clicked the images I want to pin, all I have to do is select an overall board, or different individual boards for each pin, update my description, hit “publish” and tah-dah! All my images from that blog post are scheduled to pin either at a time I select or let Tailwind analytics decide the best times to pin.
Tailwind Publisher for Instagram
Instagram. I told you I instagram a different way. Because I use it mostly for my wedding and portrait photography work, I already have all the high resolution images on my computer.
Step 4) I create a new folder on my desktop and drag in all the images I want to schedule for Instagram. From there I drop them into JPEGMINI a shrinking app on my desktop. From there I make sure every image is under 5mb after shrinking, if not I drag it into Photoshop and quickly shrink it manually. Tailwind only allows images smaller than 5mb to be uploaded.
Step 5) Once the images are the right size I drag and drop them right into the publisher page
Step 6) I go through and add a location to each image, caption and hashtags. It’s really convenient through here to copy and paste all the vendor tags from image to image instead of typing them all in time and time again. You can also crop your images in Tailwind which makes it really easy to get everything done right in the computer instead of your phone.
Step 7) Once they’re all captioned, tagged, hash tagged, and cropped click on schedule and then they’re all set up and ready to go!
To book your Headshots and Business Portraits please click here to contact Brittany & Dean to schedule your date! We will have rain dates in place for our on-location dates in case of inclement weather.